Building a sales function
ready to scale
Sales Leadership | Luxury Travel
The brief
When a luxury travel business was preparing for its next stage of growth, it needed stronger sales foundations to support it.
Suzy joined the business as Fractional Sales Director, working alongside the leadership and sales teams to strengthen strategy, bring greater structure to the sales function and turn commercial ambition into measurable results.
The Future You approach
The role combined strategic sales leadership with hands-on implementation, including:
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Redesigning the sales strategy
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Strengthening pipeline management and forecasting
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Improving qualification and deal progression
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Coaching the sales team to build confidence and capability
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Supporting pricing, positioning and key commercial decisions
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Building stronger internal sales leadership
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Creating clearer accountability for sales performance
The focus was on building a stronger sales function for the long term, while making practical changes that could improve performance now.
The Impact
72%
year-on-year increase in passenger sales within four months
What they said
“As our business prepared to scale, we partnered with Suzy to strengthen the foundations of our sales function.
From redesigning our sales strategy to embedding key sales disciplines across the team and delivering impactful coaching, Suzy’s support has been transformative.
In just the last four months, her guidance helped the team achieve a 72% year-on-year increase in passenger sales. Beyond the numbers, her influence is evident in the confidence, capability, and growth of individuals who have truly flourished under her expert mentorship.
Suzy is a consummate professional—thorough, insightful, and exceptionally conscientious. I could not recommend her highly enough.”
Natasha Baker
Managing Director, Golden Eagle Luxury Trains
When a growing business needs stronger sales performance, the challenge is often complexity, lack of structure or the absence of senior commercial direction.
As a Fractional Sales Director and sales turnaround consultant, Suzy works inside the business to cut through the noise, strengthen sales capability and create clear, practical next steps that improve performance and support long-term growth.
